TrafficGauge is the First and Only Dedicated Traffic Device and Service for the Bay Area

Key Product Features:

• Pinpoints traffic slowdowns - indicates light, medium or heavy traffic
• Covers over 900 freeway miles (4000 square miles) throughout the San Francisco Bay Area, including San Francisco, Oakland, and San Jose and their airports plus:
• North to Novato and Vallejo
• East to Antioch and Livermore
• South to San Jose and Santa Cruz (incl. Hwy. 17)
• West to San Francisco and I-280 corridor
• Uses official government freeway-sensor data from Caltrans and from SpeedInfo
• Fixed, “at-a-glance” map display - high-resolution LCD screen, no scrolling required to minimize driver distraction
• Game-day symbols indicate home games - SF Giants (G) and Oakland Athletics (A) baseball, SF 49ers (S) and Oakland Raiders (O) football, and Golden State Warriors basketball.
• Always on – no power button, 2 AA batteries last months
• Backlight for easy night viewing
• Hand-held portable device - fits in a pocket or small handbag
• Works right out of the box with a touch of the button

Setting Itself Apart
The patented TrafficGauge^® Mobile Traffic Map is the first and only dedicated mobile traffic map for the San Francisco Bay Area, Los Angeles/Orange County, and Seattle. TrafficGauge technology is protected by U.S. Patent #6,728,628 and international patents pending.

How TrafficGauge^® Mobile Traffic Map Compares

	TrafficGauge	Navigator with Traffic	Traffic Map on Cell Phone
Product availability	yes	limited	limited
Always on	yes	no	no
At a glance	yes	no	no
No scrolling	yes	no	no
Works right out of the box,no install	yes	no	no
Price	$79.95 + $6.99/mo.	$1,000 + $5/mo.	$500 + $5/mo. + monthly data plan

How do you use TrafficGauge?
TrafficGauge is always on, so using it is simply a matter of viewing its screen and symbols (note that most of these symbols don't appear in everyday use):

Pricing and Availability
TrafficGauge San Francisco Bay Area retails for $79.95, including one free month of service. Additional months of traffic service can be purchased at a discount:

Number of Months	Price	Notes
Month-to-month	$6.99/per month	Automatic credit card payments
6-months	$36.99	$4.95 in savings (a 12% savings)
2-years	$129.99	$37.77 in savings (a 23% savings)

The TrafficGauge^® Mobile Traffic Map comes with a 30-day money back guarantee - if a customer doesn't save time and stress on the roads, they get their purchase price back. The product also comes with a one-year warranty. It is currently available directly through the website at www.trafficgauge.com or by calling toll free 1-866-872-5551. (In Los Angeles and Seattle TrafficGauge is available at Nordstrom, Fry's Electronics, CompUSA, and other retailers.)

To test drive TrafficGauge, the company is offering “Virtual TrafficGauge,” a free downloadable traffic map that automatically updates and displays conditions on a home or office computer. The free PC-compatible download is available at www.trafficgauge.com.

Where does TrafficGauge go next?
TrafficGauge for the San Francisco Bay Area, which launches at the Intelligent Transport Systems 12th World Congress in November 2005, is the third metropolitan area to be served. TrafficGauge for Seattle was launched in June 2003 and for Los Angeles/Orange County in September 2004. TrafficGauge will be rolling out products to an additional 20 major markets as traffic data becomes more readily available.